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Typeset in lOpt Caslon 224 Book by Goodfellow and Egan, Cambridge. Marketing Management Philosophies 17. Lecturers may also download the. Marketing (management)is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
The world of marketing is changing everyday--and in order for students to have a competitive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The Fifteenth Edition is fully integrated with MyLab Marketing and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
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MyLab Marketing allows you to engage your students in the course material before, during, and after class with a variety of activities and assessments. Before Class • The Chapter Warm-up helps you hold your students accountable for the basic material in the textbook chapter. The assignment consists of basic questions related to the textbook content, and students have the chance to access their etext to read about the topics in question. This assignment is graded and you can be sure that students are exposed to the textbook material before coming to class, and through item analysis in the assignment see what students know and don’t know. • Dynamic Study Modules: Not every student learns the same way and at the same rate. Now, thanks to advances in adaptive learning technology, you no longer have to teach as if they do. Dynamic Study Modules continuously assess student performance and activity in real time, and, using data and analytics, personalize content to reinforce concepts that target each student's strengths and weaknesses.
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